A poster series for artists I listen to, and logos drawn for friends and one-off clients. Not the day job; it's here because design is part of how I think, and you should see it before you hire me for it. Confirm section
Every piece on this page is on the Engagements menu at a fixed scope and a fixed price. Thirty minutes on which one your funnel actually needs.
No deck, no pitch.
Most early stage companies waste entirely too much time, money, and effort finding, getting in front of, and selling to their ICP. Our specialty is figuring this out as quickly and affordably as possible, help set it up for scale, and hand over the reigns.
of failed startups blame product–market fit. The median one raised $11M first.
of startups scale before they’re ready. 93% of them never pass $100K a month.
of experiments produce a real win. The median company runs 34 a year.
of seed companies reach Series A within 24 months. It used to be 25–30%.
If one of these is yours, the first step is the same in every case: find out which part of the funnel is actually broken before spending on any of it.
Everyone starts with the audit. What changes afterward is how much gets built and how close I sit to the team: à la carte, Build, Scale or Embedded. How engagements work →
One operator, a department’s output, because research, drafting, design, build and enrichment all run on AI systems I’ve built. Every item has a definition of done, ships with a handoff pack, and lands in your own accounts.
Paid media buying, SDR management, and domain or deliverability management. Systems yes, people no. I build what the SDR works, I don't manage the SDR. I'll introduce you to a specialist for any of them.
Human / AI-assisted / automated, on every line.
Defined project, defined outcome, defined price.
Everything I build runs in your accounts after I'm gone.
Two go-to-market functions built from nothing, the deliverables they were built out of, and what the founders said afterward.
I work with a narrow band of company on purpose: the shape where one operator plus systems genuinely replaces a function. Here is the spec, plainly.
Thirty minutes on where your go-to-market stands. If a diagnostic makes sense, it starts there. If it doesn't, I'll tell you what I'd do instead.
No deck, no pitch.
Two weeks of diagnosis, a ranked roadmap, a decision in week three, then a fixed allowance of work sized to what the audit finds. One operator, systems that hand off, and you own everything from day one.
After the audit, the roadmap is yours. Pick work off the menu as you need it, or take an ongoing engagement that bundles a fixed allowance of work with a standing cadence. What changes is how much gets built and how close I sit to the team.
Where the audit supports it, I'll steer you toward an Experiment over a stack of deliverables: a written hypothesis, the list, sequence, page and automation to test it, four to six weeks live, and a read-out that ends in an explicit kill, iterate or scale call. It produces a result, not three assets.
Every item has a definition of done, ships with a handoff pack, and lands in your own accounts. The roadmap decides which ones and in what order.
Paid media buying, SDR management, and domain or deliverability management. Systems yes, people no. I build what the SDR works, I don't manage the SDR. I'll introduce you to a specialist for any of them.
{{ ganttIntro }}
If one of these is your sentence, the shape of the engagement is already known. The audit confirms it.
"{{ pl.trigger }}"
Everyone starts with the same two weeks. In week three you'll have a ranked roadmap, and we'll both know whether à la carte, Build, Scale or Embedded is the right next step.
No deck, no pitch.
Same person, opposite playbooks. That range is the practice: one operator who can decide what the go-to-market should be, then build it. Not a strategist who hands off a deck, and not a production shop waiting on a brief.
Positioning is the highest-leverage decision you'll make. At Vitable, narrowing the ICP to one segment did more for ACV and cycle time than any campaign I ran. Everything downstream, from channels to content to sales process, should react to what's working at the top, not be planned ahead of it.
Thirty minutes on where your go-to-market stands, and whether a diagnostic is the right next step. If I'm not the right person, I'll say so on the call.
No deck, no pitch.
Nothing filed under this filter yet.
A poster series for artists I listen to, and logos drawn for friends and one-off clients. Not the day job; it's here because design is part of how I think, and you should see it before you hire me for it. Confirm section
Every piece on this page is on the Engagements menu at a fixed scope and a fixed price. Thirty minutes on which one your funnel actually needs.
No deck, no pitch.
